Before we get rolling, just want to say a big thank you to Wordpress and the team at Instinct. When programmers charge for codes on a “per line” basis, the team at Instinct has released this amazingly simple to use e-commerce solution free of cost. Thank you, seriously!

In the last few months / weeks, I have played around with many open source solutions like osCommerce, Magneto, PrestaCart, etc etc, but what made me stick  to wp-ecommerce cart is the unbelievably simple checkout procedure! Most of the other solutions have a 4-5 page checkout procedure, which require the user to register first, then select quantity, then shipping, then confirm the order, then head out to the payment gateway … wow, it’s actually tiring to write about the complicated procedure.. let alone experience it first hand.

To get a better idea, let’s compare this with the “non virtual” world,  a customer walks in to your physical store, and decides to buy some merchandise. Upon handing over the items to the clerk at the checkout counter (compare it -> hitting the checkout button), the customer is told that she needs to go to another counter and create her file (record) for store’s records. (compare it -> registration process). “Well, whatever…” the customer thinks and gets her record created. But sadly, that’s not all, infact it’s just the beginning, at each counter she’s told to go to another counter, and confirm a few things, and it’s only after visiting 5 different counters that she actually gets to pay for the product!

I don’t know about you, but hell, I’ll never ever want to be in that store! so coming back to the main point, e-commerce solutions should just follow K.I.S.S principle (Keep it simple, stupid), and that’s exactly what wp-ecommerce does!

This was supposed to be a short thank you note, instead this turned into a case study, key note or whatever!